About one in six Western North Carolinians receives some kind of assistance from Manna Food Bank each year. This week (10-15 October), we’ll be donating a portion of tasting room sales to Manna. Just think: That beer in your hand could be helping a local family put groceries in the cupboard!

We’re ever-so-happy to be donating a portion of tasting room proceeds for the week of Monday 3 October to that Titan of tutelage, that powerhouse of pedagogy, that paragon of perception, the Asheville City Schools Foundation. The Foundation enriches instructional budgets and provides scholarship funds, putting college within the reach of a whole lot of Asheville kids who are, really and truly, the future. Pints on premise, growlers to go, and other alliterative expressions involving malt beverages will cause the check we mail to ACSF on Monday 10 October to mount and mount, so drink! For the children!

Drink beer at our home and help folks get home. A portion of our tasting room proceeds for the week of Mon 26 September will go to Habitat for Humanity, a great organization dedicated to affordable housing right here in Asheville. We hope you’ll drop by for a pint on premise or a growler to go, and help Habitat and our neighbors!

Because 201 years ago the Bavarian Prince (later King) Ludwig jumped the broom with Therese of Saxe-Hildburghausen, why not swing on down to the French Broad Brewery and have a Zepptemberfest? I mean, why not? This beer is so freakin’ good, you will like it!

All kidding aside, another thing we learned from wikipedia today is that “Ludwig’s rule was strongly affected by his enthusiasm for the arts and women and by his overreaching royal assertiveness.” Doesn’t that sound like someone who really appreciated good beer? Is anybody else out there making a historical argument for why you should pay $3.50 for a pint of some of the best seasonal Oktoberfest beer in Asheville?

But seriously, folks, we know that some of you out there might be ringing at this very moment with reasonable objections like: “But French Broad Brewery, yours will not be so authentic an Oktoberfest experience considering the absence of ‘games of skittles’ and ‘trees to climb’! Nor are you likely to feature the ‘statue of Bavaria’ watching over the festivities!” While this is all true, rest assured, none of it matters in the least. A single taste will convince you.

"You Will Like It!"

"So Freakin' Good!"

The gauntlet has been thrown!